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About the Clothing
Josephine Chaus understands what busy women want when
it comes to their wardrobe: simple, versatile, washable,
wearable. She knows because as a working mother herself
she has had to juggle a demanding schedule both
personally and professionally. With her new signature
line she has made a commitment to today’s professional
woman: “Dressing for work will never be work again.”
The Josephine Chaus clothing label addresses the needs
of the time-starved working woman with classic
silhouettes and comfortable separates of quality, style
and value. Striking a delicate balance between casual
and professional, Josephine Chaus apparel prepares women
for any occasion, allowing them to go comfortably from a
board meeting to an after-school soccer match.
“Simply Eight” is a core group of eight clothing
essentials within the Josephine Chaus label that can be
coordinated together or stand confidently on their own.
Like the rest of the brand’s signature line, “Simply
Eight” offers pieces that are simple – easy mixed and
matched within or across brands; versatile – compliment
all seasons and occasions; washable – high quality
fabrics that do not require dry cleaning and wearable –
a comfortable silhouette that is form fitting but not
clingy.
The clothes are designed to complement the lifestyle of
the modern woman while allowing her to express her
personal style. Simplicity and versatility allow
separates to be mixed and matched, across seasons and
occasions. The brand has tapped into the new demand of
providing women with a choice of separates rather than
the outmoded head-to-toe collection. The wardrobe
concept provides flexibility for the modern career woman
and encourages her to make an individual fashion
statement. The philosophy behind this concept is the
result of years of industry experience confirmed by
extensive market research. By responding to the needs of
women ages 35 – 55, Josephine Chaus has tapped into a
large market segment of working women: women who are
continuously overlooked by fashion brands, yet wield the
most spending power. The Josephine Chaus brand offers
women something new, created with their needs in mind; a
beautiful, adaptable and effortless wardrobe.
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